Health is the difference  
Since 1968, we have studied the unique health needs of cats and dogs in the minutest of detail. Over that time, we have learnt that the smallest nutritional difference can make a huge difference to your pet’s health and well being.    

What is tailored nutrition?  
Each individual recipe is formulated to deliver the exact level of natural antioxidants, vitamins, fibre, prebiotics, and minerals that are essential to your pet’s unique health needs.    

Crafted formulas  
Take German Shepherds, for example: we all love them for their courage, loyalty and intelligence. But for all their strength of body and mind, they have notoriously sensitive stomachs, so we craft their formula with highly digestible proteins and specific fibres to help their insides be as strong as their outsides.    

Nourishing their nature  
A Jack Russell in perfect health can jump up to six times their own height. Nourishing their incredible natural potential with specially selected proteins and antioxidants addresses their unique needs.    

Unique formulas for unique needs  
Many pets have uniquely shaped jaws and behaviour that create challenges to how they eat. That is why we tailor not only our recipes and structure of each kibble to better meet the physical feeding needs of every pet.    

The result  
The result is nutrition that is designed to address specific heath needs with pin-point accuracy. Your pet receives the complete and balanced range of nutrients and amino acids he needs to build strong muscles, maintain a healthy body and support a strong immune system. Giving them all the energy they need to thrive and live in their best health possible.